This store responds to CCC’s ambitions, kick-starting a transformation from trusted, international brand to global retail company. It conveys the brand’s core strengths of endless choice at great value, on-trend styles, transparency and pride in product quality. The new 1,000sqm Lubin, Poland statement store helps customers browse an abundance of styles in an easy-to-shop mode. It offers ‘Style Made Simple’; a convenient showcase that highlights CCC sub-brands and tells the company’s story with confidence.
Lubin, Poland, September 2017
CCC is the Polish market leader in the footwear retail industry and has a strong following in Eastern Europe among 25-35-year-old women.
The interior architecture delivers a more ordered shop-in-shop layout with intuitive navigation across all departments. The original CCC logo and graphics have also been updated – the three CCC letters have been simplified. The fully glazed shopfront frames lightboxes and digital LED screens, immediately engaging passers-by. Continuing in-store, a central walkway and linear lighting feature lead shoppers through the space, branching off to individual shop-in-shop ‘rooms’. Clearly defined and branded, each of these shops features end-of-run promo tables, convenient seating and integrated accessories for cross-merchandising appeal.
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