We’ve designed a new pop-up space for Crabtree & Evelyn which is dedicated to trialling and developing new ideas, ahead of future store openings. The temporary site on the King’s Road, London focuses on testing a new flagship concept –?‘The Botanist's Home’.
King's Road, London; January 2016
Founded over 40 years ago, Crabtree & Evelyn has evolved from a small, family-run business specialising in fine soaps from around the world, to an international company with over 500 stores worldwide. Long before the natural and wellness movement became popular, Crabtree & Evelyn was wholeheartedly embracing the riches of the natural world, introducing product ranges made with fruit, flower and plant essences.
Key features of the pop-up include: Interactive digital touchpoints A dedicated fragrance area New communications hierarchy Product testing clusters, encouraging product sampling New lighting system Central, integrated service desk
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