Building on our award-winning Duke Street Emporium concept from 2014, we created Jigsaw’s new flagship store in the landmark St James’s Market development, and it’s the British fashion brand’s most luxurious statement to date.
St James's Market, Piccadilly, London; November 2016
British clothing retailer Jigsaw has long been associated with eclectic style and championing up-and-coming creatives. Our work on its ambitious London flagship spanned interior design, identity design, packaging, print collateral, environmental graphics, signage and sourcing artists.
Fitting the store’s affluent surroundings, there’s a high level of service – a large glass-wrapped cash desk accentuates the terrazzo within, complemented by a grand iridescent backdrop that connects the two floors. Large fitting rooms are finished with two-tone metallic surfaces and a large-scale mirrored wall to create a boutique feel, and a dedicated press room in the basement will become a go-to destination for Jigsaw fashion shows, media launches and collection previews.
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