As part of our presence at the inaugural Retail Design Expo, we created an interactive exhibition stand demonstrating how appropriate technology can be used to engage and create shareable content. Our screen-printed illustrations sprung to life when touched, uncovering a host of playful animations, data-feeds and sounds.
London; March 2015
We’re constantly creating and refreshing brand identities for our clients, but recently we decided it was time to take a look at our own. Our logo just didn’t feel like us anymore – not all that surprising considering it was created over 15 years ago. The new identity is all about expressing the creativity, diversity and personality of Dalziel & Pow.
We built on existing projection-mapping software, typically used to visualise electronic music, to layer over animations, sound and interaction. Each of the 48 illustrations tells a different story, whether communicating stock levels and product information, or the simple interaction of chasing a duck around the canvas. Within the physical space it forms a single coherent experience with an abundance of explorable content.
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