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Overview

Our latest store for Ardene signals the dawn of a new era for the leading Canadian brand. The store design and brand centre around three key pillars: Never Stand Still, Attainable Style, Limitless Inspiration. Ardene caters to a broad range of girls and women between the ages of 10-40, but has begun to transition into the trend-driven, socially connected world of the Generation Z consumer.

Where, When

Saint-Jérôme, Quebec

About the client

Ardene is the affordable fast-fashion destination in North America and beyond for young, confident girls. We've been fortunate enough to have worked with the brand for seven years.

A bit more detail

As one of North America’s premier fast-fashion retailers for the last 35 years, Ardene is no stranger to revitalising its brand identity. Through a refreshed personality, vibrant tone of voice and unashamedly fun visual language, this latest evolution of the brand captures a sense of effervescence. The retailer has truly embraced what it means to be young, confident and full of life today. The space, designed to be the ultimate BFF hangout, will eventually host events and pop-ups like in-store fashion makeovers and personalisation services.

 

The departments are defined by modern and sculptural architecture, such as angular pop-ups, geometric light fixtures and structured merchandising systems that enliven the expansive space. Pegboards and visual merchandising sets are awash with signature vivacious colors, bold abstract graphics, collages of inspiring fashion photography, and the brand’s distinct tone of voice. A multi-channel concept, the store works in unison with the recently redesigned website and social channels.

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5-8 Hardwick Street London EC1R 4RG - UK

+44 (0)20 7837 7117
 

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