Pets at Home have transformed its puppy department nationwide with a best-in-class brand concept designed by us.
Launched in September 2017 across the Pets at Home store portfolio, this destination category celebrates all the delights of puppy ownership and the brand personality presents a friendly, approachable and supportive delivery that helps new puppy owners quickly become puppy pros. The project spans name generation, merchandising, brand identity and communications, to future-proof one of Pets at Home’s key categories.
Friendly expertise and support are offered via a clear, upbeat tone of voice and expressive graphics, demystifying technical information and giving pet owners the facts they need to ensure their new pet’s life is the best it can be.
Inside the stores, displays are further brought to life by cheeky portraits of different dog breeds – happy healthy animals with bags of personality that represent and celebrate the broadest range of breeds and different puppy sizes.