Shasa has just launched our new concept in Cancun, Mexico. A development of previous openings for the brand in Texas in 2010, the new concept is bright, vibrant and fresh, with a dynamic monochrome palette that frames the stock perfectly. There is an important layer of communications, promoting the brand and its attitude with a new confidence. The exterior is very typical of its location, but with a number of distinctive architectural features. The interior has global appeal, as strong as any in this very competitive market. Plans are underway to open the next store in Veracruz, and further develop the concept for future sites in the US.
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