Primark womenswear concession, Selfridges Manchester

January 2013

In early December Primark unveiled its first womenswear concession in Selfridges Trafford Centre, Manchester. Showcasing key pieces from the new winter range, the womenswear concession draws upon the success of the Primark menswear collection which is currently retailing in Selfridges Manchester and Selfridges Birmingham. The womenswear concession features two hundred of its most fashion-forward items and key pieces from its Limited Edition campaign.
We have designed the full concept, including communications and photographic art direction. The design responds to the opportunity for Primark to make a bold brand statement in the space – delivering fast fashion relevant to the Selfridges customer – instant, direct and desirable.

View new photographic campaign for Primark Selfridges

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