Primark launches first brand films 

November 2012

We were excited to be commissioned to create Primark’s first ever series of brand films. There are three in total – for men, women and kids – and they are the perfect medium to reinforce Primark's fashion credibility. Showcasing Primark's attitude and challenging perception of the brand, these short films are expressive, engaging and dynamic. We created the concept, selected the models, art directed the shoot, commissioned the music... and also shot a series of photographic images to create a permanent brand statement within the store. See the movies here!

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