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Mitsubishi’s new concept is coming to Lakeside

Mitsubishi Motors in the UK will celebrate its centenary in summer 2018 with the opening of its first-ever mall concept store, in partnership with auto retail pioneers Rockar. The store build is underway at Lakeside Shopping Centre, Essex.

This 1,281sqft space will communicate Mitsubishi’s technical innovation and confident, simple and inclusive brand principles, with a view to broadening its customer base in the UK and tapping into Rockar’s award-winning, future-facing retail concept that empowers all customers.

Other automotive brands to have partnered with Rockar include Hyundai at Bluewater and Jaguar Land Rover at Westfield Stratford.

D&P Associate Design Director Elise Holmes says: “We wanted the space to reflect the outgoing, forward-thinking spirit of Mitsubishi. By using innovative materials together with eye-catching displays and features, we have created an alternative car buying environment that perfectly conveys the rich heritage of Mitsubishi and the technological advancements that its vehicles are renowned for.”

 


5-8 Hardwick Street London EC1R 4RG - UK

+44 (0)20 7837 7117
 

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