Maxeda, Benelux

October 2012

Since late 2011 we have been working with Maxeda Group, for their DIY division in Benelux. Initially asked to redesign the decor offer for Maxeda's Praxis and Brico brands, we have moved on to design a new store concept for Praxis, which is now being tested in a new store opening in Sneek, Netherlands. In addition, the decor concept is now being trialled in a number of sites across Benelux for both brands – here are some snapshots from the store's opening last month.

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