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Etude House takes home Gold at the Popai Awards!

Our project for Korean beauty brand Etude House takes home gold at the Popai Awards in the Best Flagship and Store category. A huge congratulations to the team involved!

Unveiled in May 2017, the Myeong-dong flagship store, is presented as an interactive beauty destination, the “House of Color Play”, where customers can be creative with cosmetics. Bringing a sophisticated, confident attitude while staying true to the brand’s playful spirit, it expresses Etude House’s refreshed “Sweet Dream” philosophy. Read more about the project here. 


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