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New Crabtree & Evelyn pop-up offers a taste of what’s to come

We’ve designed a new pop-up space for Crabtree & Evelyn which is dedicated to trialling and developing new ideas, ahead of future store openings.

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The temporary site on the Kings Road, London will focus on testing a new flagship concept for Crabtree & Evelyn, ‘The Botanist Home’.

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Inspired by English heritage with a contemporary twist, the concept has a quirky domestic feel and an enhanced focus on product storytelling and exploration. Key features of the pop-up include:

  • Interactive digital touchpoints
  • A dedicated fragrance area
  • New communications hierarchy
  • Product testing clusters, encouraging customers to sample products
  • New lighting system
  • Central, integrated service desk

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Crabtree & Evelyn plans to take the learnings from the test store and fully develop the concept for future store openings. Check back for updates.


5-8 Hardwick Street London EC1R 4RG - UK

+44 (0)20 7837 7117
 

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