Filter journal
  1. Advertising foliage for Southbank’s Festival of Neighbourhood


    This street level billboard has its own window box, a lovely way of bringing the festival and the advert to life.

  2. American Airlines vs Avianca


    The Avianca logo seems to look very similar to another well-establlished airline I know ...

  3. The Welsh Space Campaign


    I attended the Goldsmith’s Design BA degree show last week and particularly liked this project by Hefin Jones. Playful, well crafted and clearly communicated.

    From the site:

    ‘The Welsh Space Campaign (WSC) launches ordinary Welsh people into outer space, by finding a cosmic context for Welsh culture, skills and traditions. A spacesuit has been built through a collaboration between myself and a selection of people from small communities around Wales. A plumber has built a pressure system for the spacesuit, a traditional clog maker has made space clogs, and the last remaining wool mills in Wales have provided material for the spacesuit. The WSC shows the craftspeople of Wales that they have the capacity to explore space, and to show that off-world culturalisation can be achieved through a collective communitarian effort. By enriching culture in space, we can enrich culture on Earth.’

  4. Portas High Streets still struggling one year on


    Ten of the 12 government-funded “Portas Pilot” towns have seen a fall in the number of occupied shop units …

  5. Ravensbourne degree show


  6. Shanghai weekend


  7. RFID: The Rise of the Intelligent Product


    I might be classed as the typical male when it comes to shopping, a focused ‘mission-based’ shopper, only responding to a stimulus that aids my goal to buy that thing I came for. I’m a retail designer. I enjoy looking at shops, designing shops and talking about shops, but the tussle and elbowing of a frantic store on a Saturday afternoon is not my idea of fun.

    Often the internet is the answer, but when I’m only looking to replace that simple pair of jeans with a pair exactly the same, walking into a shop should be simple. My key problem occurs when I find the part of the shop that purports to have that pair of jeans I’m after, but I can’t find my size. There are no staff around to ask, the merchandising is tired and it’s late in the day, so the neatly displayed product has already been re-ordered numerous times by other customers. I cannot find the size I’m after so I walk away, unrewarded for my efforts, possibly never to come back.

    This is a problem that has largely been ignored, with many sales lost at this most crucial stage. Better segmentation and signage always helps, but that can be too complex and difficult for many retailers to manage and maintain. In fact, the solution is already being used by most retailers, but behind the scenes in warehouses, rather on the shop floor. Radio-frequency identification. RFID – four simple letters, but a whole world of possibilities.

    Brazilian brand Memove’s RFID stock tracking technology addresses this very issue, with tags stitched into their clothing to monitor items from manufacturing to the moment the customer walks out of the shop. Keeping track of the stock supply chain is made much simpler through the use of technology – Memove provides a fine example. (Source: Forbes)

    Let me go back to my simple denim problem, I’m standing looking at a pile of jeans, I’m ready to buy, but not sure if I can wade through the product – last time I did that my pair wasn’t there. With an RFID tag in each product, and an intelligent digital display showing the availability of the sizes and styles, I can look with a degree of certainty that what I want is there. I’m happy and the shop has a sale, a win-win.

    RFID tags, particularly the passive type, are getting cheaper – between 5-12p dependent on range – but the more they are used the lower the price will drop. Of course it would mean a new commitment to bringing warehouse technologies onto the sales floor, but it’s time the product became as intelligent as the mobiles in customers’ hands. My advice is to adopt RFID now to benefit from the huge potential it brings. And I might finally find that elusive pair of jeans!