Last Friday night, Ela and I visited the first of Peroni’s 2014 pop-up events. The House of Peroni’s May residency was inspired by 1963; a transformative year when Italian style became renowned across the world (Lamborghini was born, Italian cinema received 31 Oscar nominations etc) and Carlo Peroni created Peroni Nastro Azzurro.
The brand pop-up called ‘The House’ brings together the best of ‘new wave Italian creative talent’ in fashion and design over four floors, filling rooms with different art installations and the occassional bar where you could buy a cocktail or Peroni beer. In addition to the installations, The House ran a unique series of events over the month of May where guests could do everything from learning to make coffee like a true Italian barista, to mastering the art of Italian silk scarf printing with Bespoke Atelier
Sadly The Pop-up has now finished but The House will re-open its doors with a whole new set of talent, events and experiences in October. Definitely worth a visit!