It was truly an incredible honour to be a part of this year’s D&AD Craft for Design jury. D&AD has a reputation for being one of the most prestigious award shows in the industry. Annually, they invite experienced creative leaders to sit on the panel with some travelling for as long as 20 hours to be a part of the awards (and I thought my journey from North to West London was long). I had the opportunity to sit next to some very interesting people such as; Pablo Juncadella Creative Director at Mucho, Dom Roberts Co-founder & Creative Director at Mash Design, David Azurdia Creative Partner at Magpie Studio, Matthew Jones Creative Director at Accept and Proceed and Rod Longworth Creative Director at Human After All. There were people from all over the world, including Australia, Tokyo, Brazil and America.
A typical day as a judge starts at around 8am and finishes at 6pm. The day consists of viewing entries within your category and looking for those that really stand out; the original, inspiring, relevant and well-executed ideas. At times it can be rather demanding, as you can imagine with a room full of creatives, as conflicts of interest often occur over certain pieces of work. However, if you truly believe in a piece you have to voice your opinion and express your reasoning as to why you think that piece of work deserves the vote.
The D&AD space is filled with packaging, products, graphic design, posters, typography, books and print advertising work. I saw some really good pieces, some things that left me confused, some work that inspired me and simple ideas that made me think “I wished I'd done that”.