Brilliant new campaign for hotels over Halloween, anyone thinking of going away?
Booking.com has created a Halloween-themed campaign, which focuses on a selection of hotels in the US that are all supposedly haunted. The attention to detail is what makes this campaign really stand out, from the beautiful poster design to the tagline, ‘Stay if you dare’. The campaign created by Wieden + Kennedy Amsterdam has its own website where bookings can be made. Visitors can also find information about the individual hotels, the ghosties that reside there and even download the hotel posters, which have been designed to look like horror movie advertising. To add authenticity, W+K approached renowned movie-poster illustrator Akiko Stehrenberger to create the works. Here are a selection of them.