1. Adidas Y-3 interactive live stream

    Media

    Most new fashion shows are getting better at expanding into interactive online experiences, and the 2013 Y-3 show from Adidas was no different. Set to a projection mapped background and staring multiple live-stream cameras, the interactive live-stream catwalk show let people switch between various live action shots both on the runway and behind-the-scenes, whilst allowing users to take snaps of the show and instantly pin them on Pinterest.

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