EN | 上海

We’re involved in the whole design process, from strategic inception to implementation. We have an extensive range of skills in-house, the key services we offer are outlined below.

Services

Brand Definition

Creating a clear brand platform from which all brand and design activity is based is paramount. We must define the key behaviours, attitudes and personality of a brand through tone of voice, photography, words, imagery and materials – unearthing what is unique about a brand, who its customer is and deciding how the brand should talk.

Services

  • Brief development
  • Research and insights
  • Brand positioning
  • Name generation

Brand Environments

When a customer enters a store or a website they are entering the brand. A brand environment is one of the most powerful ways for a brand to engage its audience. This is the place where all brand messages and promises come together, a key ‘moment of truth’ where a brand has the opportunity to deliver on its brand promise.

Services

  • Interior design
  • Lighting design
  • Fixture design
  • Visual merchandising
  • Store planning
  • Shop-in-shop
  • Exhibition design

Brand Communication

A brand’s message should be strong, clear and consistent across all communications; the design of every touch-point throughout the customer’s journey needs to be considered. Our approach to branding ensures that all aspects are appropriate to the total brand experience – a seamless integration of 2D and 3D forms of a brand design.

Services

  • Identity design
  • Navigation and signage
  • POS and in-store communications
  • Art direction
  • Window campaigns
  • Packaging design
  • Brand literature
  • Website design

Related projects

  1. Currys
  2. Primark
  3. Illum
  4. Next